Customer segmentation is where you separate your customers into individual groups. These groups, as a rule, depend on a couple of important variables like gender, interests, spending habits and age. (ebrand1542019vs)
Demographic segmentation is utilized to partition customers into groups depending on their gender, age, income level, religion or ethnicity.
Geographic segmentation is utilized factors like regions, nations, states, cities, postal/zip codes to isolate customer base into different groups. This enables advertisers to run explicit marketing and promotional campaigns to different regions and make one of kind contributions.
This utilized activities, interests and opinions (AIOs) of customers to separate them in groups. For instance how frequently customer’s travels abroad, eat out normally or whether they possess an advanced cell or highlight telephone.
This segmentation utilizes the existence stage of customers to isolate in different groups. Customers are regularly separated dependent on following elements:
o Married with dependent children
o Married without children
o Married with independent children
Social or Attitudinal segmentation separates buyers into groups depending on their attitude, opinions, convictions and perceptions towards a product/service.
Benefit segmentation utilizes looked for or saw benefits from a product/service by customers to partition them in groups. For instance – Credit card clients can be grouped dependent on the following variables:
o Reluctant Aspirers
o Benefit Seekers
o Big Spenders
o Value Maximisers
o Sensible Users
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